Dell CIO: Stop asking the business what it wants and start ‘futuring’

Dell CIO Adriana “Andi” Karaboutis is channeling Steve Jobs these days, in a manner of speaking. “As a CIO, I’ve stopped asking people what they want,” Karaboutis told an audience of her peers during an MIT Sloan CIO Symposium panel discussion. In Jobs’ famous quote, the rationale for not asking customers what they want was that by the time a company builds the product,customers will want something new.

 

Read more : SearchCIO-Dell CIO: Stop asking the business what it wants and start ‘futuring’

 

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