SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation.
SMAC creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach. The proliferation of structured and unstructured data that is being created by mobile devices, sensors, social media, loyalty card programs and website browsing is creating new business models built upon customer-generated data. None of the four technologies can be an afterthought because it’s the synergy created by social, mobile, analytics and cloud working together that creates a competitive advantage.
The Technology Beacon 