How SAP’s analytics technology played its part in Germany’s World Cup victory in Brazil was 2014’s top story in purely traffic terms. But how to architect enterprise data information systems was the underlying top theme. What is the role of the traditional data warehouse in the supposedly new world of big data? How do NoSQL databases come into play, and how does the Hadoop stack fit in? These questions are obviously still exercising Computer Weekly readers who are focused on the information management arena.