Summary: Global executives that understand the full value of advanced analytics are making it a core element in their business strategies and using it as a competitive differentiator. That’s why they’re embedding analytics into all parts of their enterprises, beyond traditional pockets like marketing and sales departments. Senior leaders are opening their minds—and their checkbooks—to capitalize on opportunities created by the explosion of data and sophisticated analytics. But a new survey by EY and Forbes Insights shows that this is one area where simply boosting investments doesn’t necessarily lead to better outcomes. In fact, many large enterprises throughout the world still struggle to achieve the promise of today’s analytics capabilities.
This report is based on a survey of 1,518 executives across a range of industries conducted by Forbes Insights, in collaboration with EY, in August and September of 2016. Thirty-four percent of the executives are based in the Asia-Pacific Rim region, 34% in the Americas, and 32% in EMEA. Respondents are C-level executives, of whom 25% are chief executives or presidents of their organizations. Executives’ companies had at least $500 million in annual revenues, and 21% had revenues of more than $50 billion.
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